Mr Porky's Creative Brief

Mr Porky's
1 Day Creative Brief

Pork scratchings don't exactly fit in with the current must have my 'five a day', 'my body is a temple', 'pass the mung beans darlig', way of thinking.

They can be seen as bad for you....grubby, and down market.

Aim: To get people to order a bag of porky's witht their pint in the pub. There the perfect partner....

We need to create awareness for the product, and a buzz to generate some real fun! 

Solve it: By being honest - and not giving a toss! No one will believe us if we try and claim they are healthy. So let's celebrate them for what they are - a bloody marvellous, guilty pleasure. They are a sin, but they taste great!

What we want them to think: That's it's ok to indulge in a little sin now and again. Allow yourself a little pleasure! That there are worse things you can do to your body than eaating a bag of Porky's.

Media: Press, posters.

Target Audience: Everyone who gets to the boozer! Men and women of all classes.

Tone of voice: Cheeky and irrevernt. Pub talk!

Single most important thing to say: It's great to be a bit of a pig, now and again...... a pint isn't a pint without some Porky's.

Scamps from Porky's 1 day brief

(Idea generating)