Give Blood Brief

 






Give Blood Creative Brief






Initial ideas / Scamps










Developing

Final Outcomes
(Blood campaign)

Blood Moving Image Ad 
(using the same concept)

Forms Of Communicating

Premier Inn's Brief

Solution: The idea behind this outcome was to produce a silent advertisement for the television to grab viewers attention, as this varies from the typical ad mostly always accompanied by a soundtrack. The silence at the beginning of the ad is ment to make the audience look up at the TV and see why there is know sound playing.

Birmingham Eat Breif

Birmigham Eat Creative Campaign

2020 Brief

Aim: To create a idea, a vision of how the world will advance in graphics by 2020.

Media: Press, poster.

My vision of the world in 2020

Mr Porky's Creative Brief

Mr Porky's
1 Day Creative Brief

Pork scratchings don't exactly fit in with the current must have my 'five a day', 'my body is a temple', 'pass the mung beans darlig', way of thinking.

They can be seen as bad for you....grubby, and down market.

Aim: To get people to order a bag of porky's witht their pint in the pub. There the perfect partner....

We need to create awareness for the product, and a buzz to generate some real fun! 

Solve it: By being honest - and not giving a toss! No one will believe us if we try and claim they are healthy. So let's celebrate them for what they are - a bloody marvellous, guilty pleasure. They are a sin, but they taste great!

What we want them to think: That's it's ok to indulge in a little sin now and again. Allow yourself a little pleasure! That there are worse things you can do to your body than eaating a bag of Porky's.

Media: Press, posters.

Target Audience: Everyone who gets to the boozer! Men and women of all classes.

Tone of voice: Cheeky and irrevernt. Pub talk!

Single most important thing to say: It's great to be a bit of a pig, now and again...... a pint isn't a pint without some Porky's.

Scamps from Porky's 1 day brief

(Idea generating)

Advertising For Europcar

Europcar Brief

To create an outdoor, digital advertisement campaign that delivers a message for Europcar.

Europcar's leading hire company, has more cars to hire than any of their competitors. They often scan their competitors prices to offer better deal than all of them. This benifit from Europcar is something the advertisement must show, that the consumer's can hire a fabulous car for a remarkable price. Not a "cheap" bargin deal, but a quality product for a great price!

The brief was to create awareness about the company and it's services. Focusing mainly on the higher quality of products available such as the prestige range of vechicles.
The single most important thing to say: We rent cars for an incredible affordable price.
The ideal target audience: would mainly be male, and aged from around 25-50. Someone who may rent a car could be coming from a vacation, or renting it for an occasion for example.
Tone of voice: should be clear, consice, creative and cleaver.
Media: Outdoor, digital brand campaign, however see can see the message best.


Intital Scamps
 

 

 

Final Designs